MARKETING IS DEAD: The Consumers Got Smarter
Part 3 of The Quiet Builder Series Marketing did not get harder. It got louder. That is the real problem. For years, businesses were taught to treat the customer like a target.A lead.A conversion.A number.A metric. But something changed.Not slowly.Not quietly.Not in the way the old marketing playbook prepared for. Consumers outgrew the system. They … Read more