Built From Scratch

Thinking about starting a home care agency but don’t know where to begin?
This straight-talking guide walks you through every step of launching and growing a non-medical home care business — without the fluff or false promises.

Author and entrepreneur Brian Turner built multiple home care agencies from the ground up — across three licensed states — and ran them remotely. In Built From Scratch, he shares exactly what it takes to enter this booming industry with clarity, confidence, and a realistic understanding of the work involved.

Whether you’re exploring franchise vs. independent models, hiring your first team, building referral relationships, or avoiding the most common mistakes, this book delivers honest insight and actionable steps based on real experience.

You’ll learn:

• What no one tells you before you launch
• The true costs of starting up — and where to save
• How to get licensed, build your brand, and stay compliant
• What caregivers look for (and how to recruit & retain them)
• How to attract clients and scale sustainably
• What to watch out for when dealing with the VA and state programs

This isn’t theory — it’s the blueprint.
Brian shares both the wins and the hard lessons: from almost getting shut down to building a business that supports his family, team, and future.

If you’re ready to stop researching and start building, Built From Scratch gives you the roadmap to move forward — with your eyes wide open.