Rebuild Season
The story behind the work, the lessons that shaped it, and the mindset that drives everything forward.
The Fall
What looked like a setback became the moment I stopped running from myself and started seeing who I really was.
Sometimes the break is the beginning.
The Rise
I slowed down, listened for the first time in years, and rebuilt my foundation from the inside out.
Clarity replaced confusion. Discipline replaced chaos. Purpose came back stronger.
I did not bounce back. I leveled up.
The Mission
I created heyBBT so creators, founders, and quiet grinders could grow with real tools, not noise.
Books, podcasts, digital products, and apparel built to guide anyone who is choosing a better version of themselves.
If you are ready to build, I want you to win.
Always Up
Always Up is not a project or a slogan. It is the mindset that shapes everything in my ecosystem.
It is the belief that clarity beats chaos, discipline beats pressure, and purpose beats noise.
It is the foundation behind the books, the podcast, the apparel, the digital tools, the music, and every creative universe I am building. Everything flows from the same core idea: stay aligned with who you are becoming.
Always Up is a reminder to stay focused in a world that rewards distraction.
It is a standard for people who choose growth over ego and consistency over clout.
Stay focused. Stay rooted. Stay always up.
Join Me
This isn’t just my story. It’s for anyone who refuses to quit. Anyone who’s ready to bet on themselves, rebuild, and stay up.