Press & Media
Official resources, bios, assets, and media coverage.
About the Author
Brian B. Turner is an entrepreneur, creator, and founder whose work lives at the intersection of clarity, identity, and modern storytelling. He builds brands, books, and digital platforms that help people establish direction, structure, and long-term vision in their life or business. His approach is minimal, strategic, and grounded in truth. Through media, apparel, and written work, he creates frameworks that support growth, reinvention, and the discipline of becoming who you are meant to be.
About the Author (Extended Version)
Brian B. Turner is an entrepreneur, creator, and founder whose work spans business, storytelling, and modern digital media. He builds ecosystems, designing brands, platforms, and written work that help people create clarity, structure, and long-term direction in their lives.
His career bridges multiple disciplines including brand development, identity work, digital strategy, and cultural commentary. Through books, apparel, podcasts, and
creative universes, he focuses on the frameworks and principles that allow individuals to rebuild with intention and operate from a place of truth.
Brian is the founder of heyBBT, the creator of the Always Up ecosystem, and the mind behind BBT APPAREL and flagship creative platforms that connect identity, culture, and long-term growth. His work emphasizes minimalism, discipline, and long-view thinking, blending creativity with strategy in a way that resonates across different audiences.
He is also developing The New Laws of Power, a project that blends strategy, clarity, and identity into a modern framework for personal leadership. This work expands his creative universe alongside the ongoing development of BBT’s Barbershop, forming a catalog rooted in vision, structure, and long-term growth.
He approaches entrepreneurship as both an internal and external craft, building identity, building systems, and building platforms that stand on clarity. His catalog
continues to expand across books, digital products, courses, audio projects, and media properties, reflecting a vision centered on growth, reinvention, and the power of creating your own lane.
Areas of expertise
Entrepreneurship and Brand Building
Developing ideas into sustainable brands and ecosystems with strategic clarity.
Modern Storytelling
Using narrative, identity, and structure to shape influence and long-term connection.
Identity and Personal Reinvention
Helping individuals create direction, rebuild purpose, and align with who they are becoming.
Strategic Thinking and Vision Development
Teaching long-view thinking for creators, entrepreneurs, and people navigating major transitions.
First Generation Psychology
Understanding the emotional and structural realities of becoming the first in a family to build stability or opportunity.
Creative Leadership
Leading ideas, projects, and platforms with minimalism, discipline, and intentionality.
Digital Media and Platform Growth
Building audiences and content ecosystems through clarity, consistency, and modern digital tools.
AI for Creators and Independent Builders
Leveraging AI to produce, operate, and scale without large teams or unnecessary complexity.
Men’s Emotional Clarity and Development
Providing insight on responsibility, identity, self-awareness, and internal growth.
Cultural Commentary
Exploring the intersection of modern life, identity, creativity, and long-term personal growth.
Media Angles (For Journalists)
Projects and work overview
heyBBT
The central platform for Brian’s books, digital products, courses, media, and long-form creative work. The site anchors his broader ecosystem and serves as the home for new releases and strategic frameworks.
BBT APPAREL
A minimal, identity-driven clothing line rooted in clarity, values, and the builder’s mindset. The brand focuses on simple statements that reflect purpose, alignment, and long-term growth.
Always Up Podcast
A long-form audio platform focused on clarity, identity, personal reinvention, and the psychology of building a new direction. The show blends storytelling, perspective, and strategic thinking.
Books and Written Work
A growing catalog of nonfiction, narrative-based projects, and cultural frameworks that explore identity, clarity, and modern entrepreneurship. The work spans strategic philosophy, personal development, and creative storytelling.
BBT’s Barbershop
A multimedia creative universe that includes an illustrated book, original soundtrack, visual content, and cultural storytelling. The project reflects themes of identity, nostalgia, growth, and personal evolution.
The New Laws of Power
A developing body of work that blends strategy, clarity, and identity into a modern framework for leadership and personal direction. This project expands Brian’s creative and philosophical catalog.
Digital Products and Creative Tools
A collection of ebooks, templates, systems, and strategic tools designed for creators, entrepreneurs, and individuals building structure and direction from the ground up.
Courses and Educational Content
Self-paced material and guided learning experiences that focus on clarity, systems, entrepreneurship, and the mindset required to rebuild or redefine a personal or professional path.
Interview topics
Entrepreneurship for the modern builder
How individuals can create direction, opportunity, and income without traditional resources or systems.
Reinvention and personal clarity
What it takes to rebuild your identity, purpose, and structure at any stage of life.
The psychology of first generation progress
Understanding the weight, responsibility, and emotional reality of being the first in a family to pursue stability or growth.
Storytelling as a strategic tool
How narrative shapes identity, influence, connection, and long-term brand building.
Creative leadership in a digital world
Leading ideas, platforms, and communities with discipline, simplicity, and long-view thinking.
The role of minimalism in modern success
A developing body of work that blends strategy, clarity, and identity into a modern framework for leadership and personal direction. This project expands Brian’s creative and philosophical catalog.
AI and the independent creator
How individuals can use AI to create, operate, and scale without large teams or unnecessary overhead.
Men and internal alignment
How men can navigate identity, responsibility, and personal growth without losing themselves.
Men and internal alignment
How men can navigate identity, responsibility, and personal growth without losing themselves.
Building ecosystems instead of projects
Why the future belongs to creators and founders who develop worlds, systems, and catalog- based brands.
Identity, culture, and modern ambition
How environment, personal history, and cultural context shape the way people build and move forward.
Speaking topics
Books and written work
Brian B. Turner is the author of a growing catalog of nonfiction, creative projects, and strategic frameworks that explore identity, clarity, reinvention, and modern entrepreneurship. His writing blends personal insight, cultural observation, and structural thinking, creating work that supports individuals who are building new direction in their personal or professional lives.
His books and written projects extend across narrative storytelling, personal development, and long-view strategy. This catalog continues to expand as part of a broader creative and intellectual ecosystem that includes multimedia projects, audio work, and cultural commentary.
A full list of current and upcoming titles is available at:
https://heyBBT.com/books
Digital products and creative tools
Brian develops digital products and creative tools that support clarity, structure, and long-term personal growth. His catalog includes ebooks, templates, systems, and strategic frameworks designed for creators, entrepreneurs, and individuals building a new direction for their life or business.
Brian develops digital products and creative tools that support clarity, structure, and long-term personal growth. His catalog includes ebooks, templates, systems, and strategic frameworks designed for creators, entrepreneurs, and individuals building a new direction for their life or business.
These projects reflect Brian’s focus on building ecosystems. Each release is part of a larger platform of ideas, stories, and tools that help people move with clarity and intention.
A full collection of digital products is available at:
https://heyBBT.com/digitalstore
Creative universes and IP development
Brian B. Turner develops long-form creative universes that blend storytelling, strategy, music, and visual identity. His work moves across formats, creating immersive worlds with distinct themes and philosophies. Below are the two flagship universes in his catalog.
BBT’s Barbershop
BBT’s Barbershop is a multimedia creative universe centered on personal evolution, nostalgia, and the lessons that shape identity. The world includes an illustrated book, a visual storytelling series, and BBT’s Barbershop: The Soundtrack, which expands the emotional and narrative themes through original music and spoken word. This universe continues to grow through additional visuals, audio work, and creative expansion.
The New Laws of Power
The New Laws of Power is a developing philosophical and strategic universe that explores clarity, identity, and modern personal leadership. This project includes an upcoming album and a growing collection of written and visual work that reflect Brian’s modern framework for influence and long-view thinking. It is positioned as a contemporary extension of strategic philosophy, designed for a new generation of builders and leaders.
Courses and educational content
Brian develops educational content designed to help individuals create clarity, structure, and strategic direction. His courses focus on long-view thinking, identity, modern entrepreneurship, and the practical systems required to rebuild or redefine a personal or professional path.
The material is built around simple frameworks and grounded principles that support the discipline of becoming a builder. Each course reflects his approach to alignment, focus, and intentional growth. These programs continue to expand across topics including digital entrepreneurship, clarity systems, storytelling, and the use of AI for independent creators.